Playlist
User assumes right column content is advertising. (0:22)
‘I hate being blasted out of my chair’. (0:35)
User says, ‘I’m still looking for a way to Search.’ (1:08)
User notices and prefers subtle ad. (0:50)
More reasons to avoid autolaunching audio. (1:33)
‘If I don’t like the ad, I’m not going to shop there.’ (0:50)
User thinks he inadvertently landed at a different Web site. (1:02)
User dislikes popups, poor perception of brand. (1:47)
User is overwhelmed by too much information. (1:10)
Task has too many steps. (1:18)