optimizing Web sites through usability testing, information architecture, user interface design, and usability training
Interface Guru
Information architecture

What it is:

Information architecture is the deliberate grouping of Web site content into easy-to-understand categories to ensure a straightforward browsing experience for users. Frustrated users who can't understand how to navigate a site will simply find another source.

How it works:

We strip your current content of its structure so that a new, user-centric structure can be defined. Labels and organization of content are validated against the ways your users look for content.

What you get:

A detailed site diagram that documents your new structure and labeling.

Do-It-Yourself Information Architecture

Interface Guru can provide stand-alone information architecture services, or we can train your team in a process we call collaborative development. Benefits include cost savings and knowledge transfer.

Learn more about information architecture training.

Contact us to learn more about how usability testing and analysis, information architecture, user interface design, and usability training dramatically improve your Web site. , (520) 744-6911

Information architecture in progress

Larger training session

Card sorts form the basis of a new information architecture.

Sample of information architecture deliverable

Sample of a site diagram

Site diagrams display the information architecture visually.

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