optimizing Web sites through usability testing, information architecture, user interface design, and usability training
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User profiles and personas

What they are:

User profiles are simple yet powerful documents that identify the primary users of your Web site and their task priorities (what they want to do on your Web site). Knowing your Web site's three primary users and their priorities allows you to provide excellent customer service tailored to your audience's real needs.

How they work:

We gather all existing data on your users, collect input from your stakeholders, and create a detailed matrix (spreadsheet) from the results.

What you get:

You receive an easy-to-use spreadsheet detailing primary characteristics and tasks of your three to five main users. This information helps inform future decisions and can provide the basis for development of advanced personas used in further testing.

Contact us to learn more about how usability testing and analysis, information architecture, user interface design, and usability training dramatically improve your Web site. , (520) 744-6911

Example of User Profiles

User profiles capture pertinent data about different user types.

Download our
Executive Summary

download our executive summary

(PDF, 3MB)

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