What it is:
“You have changed the way we work. We were clueless… we now start from the user perspective and move on from there. It is incredibly helpful in every aspect of our Web operation.”
- Senior Editor, technology journal
Our intensive workshop unifies corporate teams around common goals in their approach to the Web. Our neutral process utilizes proven techniques to unify the team and resolve political “turf” issues, conserving resources and allowing projects to run smoothly.
How it works:
Web strategy facilitation covers the following topics:
- What is the purpose of your Web site?
- What are the measurable goals for your Web site?
- Who are your users and what do they want to do on your site?
- Your company priorities versus your users’ priorities
- Designing user task paths to maximize conversion rates
- External, technical, and social realities that impact Web strategy success
- Related Web properties sharing content
- Competitive analysis – how the competition measures up
What you get:
This workshop provides one to two days of hands-on training and facilitation from experts in user-centric Web development. We help you address internal matters that may be undermining your Web site’s effectiveness. Learn from proven techniques we’ve developed to identify opportunities for advancing your entire team – and your Web properties. A Web strategy workbook documents the decision-making path followed in the workshop.
Contact us to learn more about how usability testing and analysis, information architecture, user interface design, and usability training dramatically improve your Web site. , (520) 744-6911